Principles of Marketing

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Date:
December 11, 2025
Authors:
Monalisa Pattanayak, Dr. A. Udaya Shankar Abbaraju
ISBN:
978-93-6348-513-6

Authors

Monalisa Pattanayak, Assistant Professor and Head, Department of MBA, Shailabala Women’s Autonomous College, Cuttack, Odisha, India.
 Dr. A. Udaya Shankar Abbaraju, Associate Professor, Department of Business Management, KL University (Deemed to be University), Vaddeswaram, Vijayawada, Andhra Pradesh, India.