Marketing Management and Consumer Behaviour

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Date:
March 30, 2026
Authors:
Dr.Satyender Yadav, Dr.Ghanshyam Dewangan, Dr.Priti Saini, Dr.Nidhi Singhal
ISBN:
978-93-6348-543-3

Authors

Dr.Satyender Yadav, Assistant Professor, Department of Commerce and Management, Raffles University, Neemrana, Alwar, Rajasthan, India.
Dr.Ghanshyam Dewangan, Assistant Professor, Department of Commerce, Yashvant Rao Meghawale Government College, Magarlod, Dhamtari, Chhattisgarh, India.
Dr.Priti Saini, Assistant Professor, School of Commerce and Management, SGT University, Gurugram, Haryana, India.
Dr.Nidhi Singhal, Assistant Professor, School of Commerce and Management, SGT University, Gurugram, Haryana, India.
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