Marketing in the Modern Era: Management and Principles

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Date:
September 12, 2024
Authors:
Dr.D.K.Baranitharan, Dr.A.Parameshwari, Dr.K.Grija, Dr.B.Agila, Mrs.S.Shankari
ISBN:
978-93-6348-464-1

Authors

Dr.D.K.Baranitharan, Assistant Professor and Head, PG Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Dr.A.Parameshwari, Assistant Professor and Head, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Dr.K.Girija, Assistant Professor and Head, Department of Accounting and Finance, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Dr.B.Agila, Assistant Professor, Department of Commerce,  Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Mrs.S.Shankari, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.