Consumer Behavior Insights: Understanding Minds, Markets & Motivation

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Date:
December 14, 2025
Authors:
Monalisa Pattanayak, Dr. Ashok Kumar Dash
ISBN:
978-93-6348-182-4

Authors

Monalisa Pattanayak, Assistant Professor and Head, Department of MBA, Shailabala Women’s Autonomous College, Cuttack, Odisha, India.
 Dr. Ashok Kumar Dash, Senior Assistant Professor, Department of MBA, Ravenshaw University, Cuttack, Odisha, India.