Marketing Strategies in the Digital Era

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Date:
November 8, 2025
Authors:
Dr.Radhakrishnan Sundaram, Mrs.V.Sasikala, Dr.P.Poongodi
ISBN:
978-93-6348-750-5

Authors

Dr.Radhakrishnan Sundaram, Associate Professor, Department of Management, Debre Berhan University, Amhara Region, Ethiopia.
Mrs.V.Sasikala, Research Scholar, Department of Management, Kongu Arts and Science College, Erode, Tamil Nadu, India.
Dr.P.Poongodi, Assistant Professor, Department of Business Administration, Government Arts and Science College, Kadayanallur, Tenkasi, Tamil Nadu, India.