E - Commerce and Digital Marketing: Strategies for Success

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Date:
January 11, 2025
Authors:
Dr.T.Thilagavathi, Dr.G.Anandhi
ISBN:
978-93-6348-124-4

Authors

Dr.T.Thilagavathi, Assistant Professor, PG and Research Department of Commerce, Bishop Heber College (Autonomous), Tiruchirappalli, Tamil Nadu, India.
Dr.G.Anandhi, Assistant Professor, Department of Commerce, Government Arts and Science College, Navalurkuttappattu, Srirangam, Tiruchirappalli, Tamil Nadu, India.