Fundamentals of Marketing Concepts

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Date:
June 6, 2024
Authors:
Dr.M.Suresh, Dr.J.Saradha, Dr.R.Santhi
ISBN:
978-93-6348-628-7

Authors

Dr.M.Suresh, Assistant Professor & Research Supervisor, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India.
Dr.J.Saradha, Assistant Professor & Head, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India.
Dr.R.Santhi, Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India.